Bing AI Performance Report: What Copilot Cites on Blogger

Key Takeaway: Two intents produced 86% of my citations. Copilot cited pages whose wording matches how people ask the question. But a citation is not a click, so use this report as a map of what AI trusts you for, then check your traffic separately.

What Bing's AI Performance report is

Microsoft added AI Performance to Bing Webmaster Tools in February 2026 as a public preview. It shows how often your content is cited in answers from Microsoft Copilot, AI summaries in Bing and select partner integrations. It reports total citations, the pages cited, trends over time, and "grounding queries," which are sample phrases the AI used when it looked up your content.

Two limits matter. First, Search Engine Land noted that the report does not show clicks or traffic, so you cannot tell whether a citation sent anyone to your site. Second, grounding queries are samples, not a full list. Search Engine Journal also pointed out that Google Search Console has no equivalent citation-style counts, which is why this data is rare.

What it shows for Panstag

These are the eight grounding phrases in my report, with their share of the 189 total.

The five Claude phrases add up to 107 citations, or 57% of the total. The photo-editing phrase adds 29%. Together, those two intents account for 86%.

Three things the data suggests

This is my reading of a small sample, not a rule. Treat each point as something to test on your own site.

1. One intent, many phrasings. The same question showed up five different ways: "using," "use," "with," "ai" and no "ai." One strong page can collect all of them, so five thin posts on the same question are probably not needed.
2. Wording that matches the question. The page cited for the Claude phrases has the question almost word for word in its title. The photo-editing page does not match exactly: the cited phrase says "code for photo editing" while the page says "slash-style codes for photos." So the match seems to be about meaning, not an exact copy of the words.
3. Two older how-to pages, not news. The pages I can match are a May guide and an August list, not recent news posts. With only eight sample phrases, I cannot say news does badly. It is simply something to check in your own Pages tab.

Citations are not clicks

Bing's report stops at the citation. To find out whether Copilot sends readers, compare your cited pages with your traffic. Open Bing Webmaster Tools search performance and your analytics for the same dates, and look at visits to those pages from Bing. If a heavily cited page shows few visits, the AI may be answering the question without sending people to you. If it shows steady visits, your wording is working for both.

That is why I treat this report like the Search Console country filter I wrote about: it gives you a piece of the picture, and the rest comes from matching it with a second report.

What to check on your most-cited pages

When an AI answer quotes your page, any mistake on that page can be repeated. Before you promote a heavily cited post, check these four things.

• Broken auto-links. Look for strange links in the text, such as redirect-style addresses around random phrases. Fix or remove them.
• Outdated product facts. Prices, plan names, limits and dates change quickly. Recheck them against the company's own pages.
• Income claims. If a post gives earning ranges, say where the numbers come from and what effort they assume. Blogger and Pinterest both flag unrealistic-returns claims.
• Accuracy. Use the same checks as in my fact-check checklist for AI drafts, because a single wrong detail can be quoted again and again.

How to read your own report in 15 minutes

1. Open Bing Webmaster Tools, choose your verified site, and open the AI Performance tab.
2. Set a date range and write down your total citations and the average number of cited pages.
3. Open grounding queries and group the phrases by intent. Count how many phrasings belong to each group.
4. Open the Pages report and match each group to a page. One page can appear under several phrases.
5. Compare those pages with your traffic from Bing for the same dates.
6. Make a short list: pages to keep fresh, pages to fix, and phrases you have no page for.

What this report cannot tell you

• Whether citations bring visitors. There is no click data in the report.
• The full list of phrases. Grounding queries are samples, so quieter topics may be missing.
• How the AI picks pages. Bing has not explained its selection, so my three observations are guesses from a small sample.
• How big Copilot is for your audience. The report does not compare Bing AI with Google.

Final thoughts

The most useful result from this report is not the number 189. It is seeing which questions an AI system already trusts your pages to answer. Check those pages first, keep them accurate, and use the gaps in your phrase list to decide what to write next.

Pro Tip: Save your grounding phrases and citation counts in a simple sheet once a month. After three months, you will see which topics are growing and which are fading.

Sources and limits: the citation numbers come from Panstag's own Bing Webmaster Tools AI Performance report for [1st Sep to 30 Sep, 2026]. Details about what the report measures come from Search Engine Land, Search Engine Journal and PPC Land, and the steps for reading it follow the report's own tabs. Bing's data shows citations only, not clicks, and the grounding phrases are samples. The three observations are my own reading of eight phrases and are not rules. This is general information, not a guarantee about AI citations or traffic.

Hardeep Singh

Hardeep Singh is the founder and editor of Panstag, an independent technology publication covering AI, software, SEO, and digital trends. He focuses on verified updates, practical solutions, and insights that help readers navigate the evolving digital world. About Author.