35 High Converting Promotional Email Examples

Promotional Email Examples

Promotional Email Examples: 35+ High-Converting Templates You Can Copy Today

Promotional emails are the backbone of modern marketing. Whether you’re announcing a new product, launching a sale, or re-engaging old customers, the right email can immediately increase your clicks, conversions, and revenue.

But writing a high-performing promotional email from scratch isn’t easy.

Let’s begin.

What Is a Promotional Email? (Simple Definition)

A promotional email is a marketing email sent to customers to promote a product, offer, event, discount, or announcement.
Its purpose is to generate sales, build brand awareness, and drive customers back to your website.

Why Promotional Emails Work

  • They reach customers directly in their inbox

  • High ROI (email marketing ROI averages $36 per $1 spent)

  • Good for new product launches

  • Perfect for seasonal offers

  • Re-engages inactive users

  • Works for small businesses, startups, and eCommerce stores

35+ Promotional Email Examples You Can Copy

1. Flash Sale Email

🚨 24-Hour Flash Sale — Don’t Miss Out!

Hi {Name},

We just dropped a surprise 24-hour flash sale across our best-selling categories—no exclusions. Prices are slashed up to 60% off on top sellers, and stock is extremely limited. This deal is only active until midnight, so now’s the perfect time to grab that item you’ve been eyeing.

Shop now & save: click the button below to see the full sale selection and apply code FLASH24 at checkout.

⏰ Ends tonight at 11:59 PM • Free returns • Fast shipping

2. New Product Launch

Introducing Something Big 👀

Hey {Name},

We’re thrilled to introduce our latest product—designed to solve [main pain point] with a simple, elegant solution. Early testers loved how it saves time and improves results, and for a limited time we’re offering an early-bird discount for our newsletter community.

Be the first to try it: enjoy an exclusive 15% off when you order in the launch week. Click below to learn more and claim your discount.

⭐ Launch price ends in 7 days • 30-day money-back guarantee

3. Limited-Time Discount

Your 48-Hour Discount Is Inside 🎁

Hello {Name},

As a thank-you for being on our list, here’s a limited 48-hour discount of 40% off storewide. No exclusions, no fuss—just add your favorites to the cart and use code SAVE40 at checkout. This is a special offer for our email subscribers only.

Act quickly—this window closes in two days. If you’ve been waiting for the right time to buy, this is it.

✔ Applies to all categories • One-time use per account

4. Holiday Sale Email

🎄 Holiday Mega Sale Starts Now!

Season’s greetings, {Name}!

Our holiday sale is live: enjoy seasonal savings up to 70% off across curated gift picks, best sellers, and exclusive bundles. Whether you’re shopping for presents or treating yourself, we’ve hand-picked options that ship quickly and arrive on time for the holidays.

Plus, for a limited time, get free gift wrap and a personalized note when you choose our gift option at checkout.

🎁 Limited-time bundles • Free gift wrap for orders over $50

5. Clearance Sale Email

Final Clearance — Everything Must Go!

Hi {Name},

We’re clearing inventory to make room for new arrivals—this means deep discounts on last season’s favorites. You’ll find items up to 70% off while supplies last. Once sizes and colors are gone, they’re gone for good.

Browse the clearance section now and use the “clearance” filter for the best deals. Don’t wait—popular items move fast.

🔥 Limited quantities • Final sale items may not be restocked

6. Abandoned Cart Email

Forget Something? 👀 Your Cart is Waiting

Hi {Name},

We noticed you left a few great picks in your cart—so we saved them for you. For a limited time we’ll also give you 10% off to help complete the order. No complicated steps—just click the link below and your items will be ready at checkout.

If you have questions about sizes, shipping, or returns, reply to this email and our support team will help immediately.

🛒 Items reserved for 24 hours • Use code CART10 at checkout

7. Anniversary Offer

It’s Our Anniversary — Celebrate With 50% Off 🎉

Dear {Name},

We’re celebrating another incredible year thanks to customers like you. To show our appreciation, we’re giving everyone 50% off select items during our anniversary event. Expect exclusive bundles, special edition products, and bonus loyalty points on qualifying purchases.

Join the celebration—this offer lasts only through the anniversary weekend.

🎈 Anniversary bundles • Bonus points automatically added

8. Free Gift Email

A Free Gift Just for You 🎁

Hi {Name},

We love surprising our customers. For a short time, every order over $75 will receive a complimentary gift selected by our team. It’s our way of saying thank you and adding a little extra joy to your purchase.

Gifts are limited and selected at random—add qualifying items to your cart to see if you receive one.

🎁 Free gift for orders $75+ • While supplies last

9. New Collection Email

Meet Our Newest Collection ✨

Hello {Name},

Our fall/winter collection just launched—featuring refreshed designs, sustainable materials, and limited-edition colors. Each piece was crafted with comfort and durability in mind, and some items are available in very limited runs.

Explore the collection and reserve your size before popular styles sell out.

🌿 Sustainably made pieces • Limited runs on exclusive colors

10. Pre-order Email

Pre-Orders Are Now Open — Reserve Yours!

Hi {Name},

Can’t wait for our next release? Pre-orders are open and secure your item before public availability. Pre-ordering guarantees your shipment in the first batch and locks in an exclusive launch discount.

Place a pre-order now—no immediate shipping, but your card will only be charged when we ship.

🚚 First-batch shipping • Exclusive pre-order discount

11. New Arrival Promo

Something New Just Dropped 👀

Hey {Name},

We’ve just added brand-new arrivals to the shop—pieces that pair perfectly with your recent purchases. These items are limited in stock and won’t last long. As a subscriber, you get first access to shop before they go live to everyone else.

Click below to preview the collection and pick your favorites while sizes are still available.

✨ Early access for subscribers • Limited quantities

12. BOGO Discount Email

Buy 1 Get 1 FREE — Only Today! 🎉

Hi {Name},

For today only, select items are on a buy-one-get-one-free promotion—perfect for gifting or stocking up. No coupon code needed; add two eligible items to your cart and the discount will apply automatically.

This offer is one day only and applies while inventory lasts, so add your picks now to avoid disappointment.

🛍️ Auto-applied at checkout • Eligible items marked on product pages

13. Early Access Offer

Early Access Begins NOW 🔓

Hey {Name},

Because you’re on our VIP list, you have early access to our upcoming sale and new release. Shop before the general public to secure limited sizes and unique bundles. We’re also offering an extra 10% off for early shoppers during this window.

Use the link below to enter the VIP storefront—offers are time-limited and exclusive.

🔒 VIP access • Extra early-bird savings

14. Loyalty Reward Email

A Reward Just for You 💝

Hello {Name},

We noticed your continued support and want to reward you—get 20% off your next order as a token of appreciation. This code is exclusive and single-use, so enjoy it on anything in the store.

Redeem your reward within 30 days. Thank you for being part of our community.

⭐ Exclusive single-use reward • Valid 30 days

15. Birthday Promo

🎂 Happy Birthday! Enjoy Your Gift

Happy Birthday, {Name}!

To celebrate, we’re gifting you 30% off your next order plus free express shipping. Use code BDAY30 at checkout—treat yourself to something special this month.

Want it wrapped? Choose gift wrap at checkout and add a personalized message.

🎉 Birthday discount • Free express shipping this month

16. Upsell Email

Loved Your Purchase? Here’s an Upgrade

Hi {Name},

Thanks for your recent order—we thought you might love these upgrades and add-ons that complement your purchase perfectly. Customers who enhanced their setup with these items reported better results and higher satisfaction.

For a limited time, enjoy 15% off any accessory purchased within 7 days of your order.

🔧 Suggested add-ons • 15% off within 7 days

17. Back-in-Stock Notification

It’s Back! The Item You Wanted Is Available 🔥

Hi {Name},

Great news—the item you saved to your wishlist is back in stock. We’ve reserved one for you for the next 24 hours. If you’ve been waiting to purchase, now’s a perfect time—stocks are limited and won’t last long this restock.

Click below to complete your purchase and secure fast shipping.

⏳ Reserved for 24 hours • Low stock alert

18. Limited Stock Alert

Last Chance — Almost Sold Out

Hi {Name},

This is a quick heads up: several items from your favorite category are nearly sold out. If you’ve had your eye on something, we recommend checking out now to avoid missing it. We’ll restock eventually, but it may be a different batch or season.

Act now to secure your size and color.

⚠️ Low stock • Popular items selling quickly

19. Seasonal Sale Email

🌞 Summer Sale Is LIVE — Up to 50% Off

Hi {Name},

Summer essentials are on major discount: save up to 50% off on selected items perfect for warm-weather plans. From lightweight fabrics to summer accessories, we’ve curated everything you need to refresh your wardrobe.

Stock is limited—shop early for best selection and fast delivery.

☀️ Seasonal picks • Free returns on full-price items

20. Cart Value Booster Email

You’re $10 Away From Free Shipping 🚚

Hi {Name},

You’re almost there—add just $10 more to unlock free shipping on your order. We hand-picked a few popular items under $10 that pair perfectly with your current picks.

Click below to add suggested items and get free delivery at checkout.

🚚 Free shipping threshold • Quick add suggestions included

21. VIP Sale Invite

VIP Access Only — Exclusive Deals Inside

Hi {Name},

You’re officially invited to our private VIP sale. For the next 48 hours enjoy deeper discounts, exclusive bundles, and first access to limited items. This is our way of thanking our most engaged customers—no public access yet.

Enter your VIP link to shop the sale before it opens to the public.

🔒 Private sale • Exclusive inventory & bundles

22. Event Promotion Email

You’re Invited to Our Live Event 🎤

Hello {Name},

Join us live for exclusive previews, product demos, and surprise giveaways. Attendees will receive a special promo code usable for a limited time after the event. Seats are limited—reserve your spot now to not miss early announcements and offers.

Register below to save your seat and get event reminders.

🎟️ Live demo • Exclusive post-event promo code

23. Free Webinar Email

FREE Webinar — Limited Spots Available

Hi {Name},

We’re hosting a free webinar to teach practical tips on [topic] with our product experts. You’ll walk away with actionable steps and a chance to ask questions live. Attendees will also receive a downloadable resource and an exclusive discount code.

Reserve your seat—space is constrained and fills up quickly.

🎓 Free training • Live Q&A • Exclusive attendee discount

24. Exclusive Discount for Subscribers

A Special Deal Only for Our Subscribers 💝

Dear {Name},

As a valued subscriber, you’re receiving an exclusive 25% off code valid across the store for the next 72 hours. This deal isn’t shared publicly—just our way of saying thanks for staying tuned.

Use the code SUB25 at checkout and enjoy free returns on purchases over $50.

🔑 Subscriber-only • 72-hour window

25. Product Demo Email

See It in Action 🎥 — Product Demo Inside

Hi {Name},

Curious how our product performs in real life? Watch this short demo where we highlight setup, best practices, and pro tips. Customers report quicker results when they follow these steps, and you’ll see how easy it is to get started.

Watch the demo and get a limited-time discount code at the end of the video.

▶️ 3-minute demo • Special code shown after video

26. Price Drop Alert

Price Drop Alert — Your Wishlist Item Is Cheaper Now

Hi {Name},

Good news—an item on your wishlist just decreased in price. We wanted you to be the first to know before it sells out again. This price adjustment is temporary and may not last, especially on popular sizes and colors.

Click below to claim the lower price and enjoy our standard free returns policy.

🔔 Price monitored • Notifications for wishlist items

27. Social Proof Email

People Love This — Here’s Why

Hi {Name},

Don’t just take our word for it—see how customers are using and praising this best-seller. We’ve collected top reviews, photos, and real-world stories to help you decide. Many buyers noticed immediate improvements and left five-star feedback.

Read the reviews and shop the most-loved items with confidence.

⭐ Top-rated products • Real customer photos

28. Re-Engagement Email

We Miss You! Here’s 20% Off to Come Back

Hello {Name},

It’s been a while—we noticed you haven’t shopped recently and we miss you. Come back with an exclusive 20% off just for returning customers. We’ve also curated a few picks based on your past purchases to make it easy to find something you’ll love.

Use code WELCOME20 within the next 14 days.

🔁 Return offer • Curated picks included

29. Free Shipping Promo

FREE Shipping — Today Only!

Hi {Name},

Enjoy free shipping on every order placed today—no minimum required. This is an excellent time to grab essentials or try something new without paying for delivery. Orders placed before 2 PM local time may even qualify for same-day dispatch.

Shop now to take advantage of complimentary delivery.

🚚 No minimum • Same-day dispatch when ordered before 2 PM

30. Upgrade Offer Email

Upgrade Today & Save 30%

Hi {Name},

Unlock premium features and priority support with our upgrade plan—right now we’re offering an introductory 30% discount for customers upgrading within 7 days of this email. The upgrade includes advanced functionality that simplifies your experience and delivers faster results.

Click below to compare plans and upgrade instantly.

⚡ Limited introductory pricing • Cancel anytime

31. Order Follow-up Promo

Your Order Is on the Way — Here’s a Gift

Hi {Name},

Thanks for your purchase! While you wait, here’s a special offer for 15% off your next order as a token of our appreciation. Use the code THANKS15 within 30 days. If you have any questions about your shipment, tracking, or returns, reply to this email and we’ll help right away.

📦 Tracking included • 15% off next order

32. Product Usage Tips Email

5 Ways to Get the Most Out of Your Product

Hi {Name},

Thanks for choosing our product. To help you get the best results, here are five practical tips and setup best practices from our expert team. These quick tips reduce setup time and maximize performance—many customers see improved results within days.

Try them out and let us know which tip worked best for you.

✅ Step-by-step tips • Support available if you need help

33. Thank You Email Promo

Thank You ❤️ Here’s a Gift

Hi {Name},

We appreciate every order and want to say thanks—use code THANKYOU15 for 15% off your next purchase. Your support helps us keep creating better products, and we love hearing your feedback. If there’s anything we can improve, please reply to this message.

🎁 15% off • Valid for 30 days

34. Referral Program Email

Earn Rewards by Inviting Friends 🎉

Hi {Name},

Love our products? Invite your friends and earn rewards—both you and your friend will receive $10 off when they make their first purchase. It’s easy: share your unique referral link and track rewards in your account dashboard.

Start sharing and stack discounts for bigger savings.

🔗 Share link • Rewards credited after first purchase

35. Survey Feedback Email

We Value Your Feedback — 20% OFF Inside

Hi {Name},

Your opinion matters. Spare two minutes to complete a short survey about your experience and get 20% off your next purchase as a thank-you. Your feedback directly shapes future products and services, and we read every response personally.

Complete the survey and the discount code will be emailed to you instantly.

✍️ 2-minute survey • Code delivered upon completion

Best Promotional Email Subject Lines

  • “Your Exclusive Offer Inside 🎁”

  • “You Don’t Want to Miss This…”

  • “Flash Sale! Ends Tonight ⏳”

  • “Just Launched: Something Amazing”

  • “Your Discount Is Inside 💸”

  • “This Deal Won’t Last Long…”

How to Write a High-Converting Promotional Email

✔ Use a clear subject line

Tell users exactly what the offer is.

✔ Keep your message short & scannable

Users skim emails—get to the point fast.

✔ One CTA only

Too many links reduce conversions.

✔ Add urgency

Limited-time offers work best.

✔ Segment your audience

Send the right promo to the right customer.

FAQs-35 High Converting Promotional Email Examples

1. What is a promotional email?

A promotional email is a marketing email that promotes a product, discount, offer, or event.

2. How long should a promotional email be?

Short—100–150 words work best for conversions.

3. What is the best day to send promotional emails?

Tuesday, Wednesday, and Thursday typically show the highest open rates.

4. How many promotional emails can I send per week?

1–2 per week is ideal without annoying subscribers.

5. Should I include images in promotional emails?

Yes, but ensure they load fast and don’t slow down inbox previews.

Conclusion

Promotional emails are still one of the most powerful and reliable ways to drive sales, boost engagement, and turn casual subscribers into loyal customers. Whether you’re running a flash sale, launching a new product, offering a seasonal discount, or simply nurturing leads, the right email copy can make all the difference.

The 35+ promotional email examples in this guide give you proven, ready-to-use templates that you can instantly copy, customize, and send. Each example is built to grab attention, trigger action, and deliver results — no matter your industry or audience size.

Remember:

  • Keep your subject lines short and irresistible

  • Personalize your messages whenever possible

  • Add urgency or exclusivity to increase conversions

  • Always include a clear CTA

  • Test different versions to see which performs best

With the templates and copy buttons provided above, you now have everything you need to create high-converting promotional emails without spending hours writing from scratch.

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Hardeep Singh

Hardeep Singh is a tech and money-blogging enthusiast, sharing guides on earning apps, affiliate programs, online business tips, AI tools, SEO, and blogging tutorials on Panstag.com.

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