25 Real Examples of Good Marketing Emails

Deep
7 Nov, 2025
Examples of Good Marketing Emails

25+ Real Examples of Good Marketing Emails (You Can Learn From)

What Makes a Marketing Email “Good”?

Before seeing the examples, let’s define what separates average from amazing marketing emails.

A good marketing email:

  • Captures attention instantly (great subject line)

  • Delivers value before asking for a click

  • Uses a clean, mobile-friendly design

  • Has a single, clear CTA (Call-To-Action)

  • Feels personal — not robotic

  • Reflects the brand’s tone and purpose

According to research, emails with personalization and clear CTAs can boost click-through rates by up to 50%.

Let’s now explore real-world examples — and what you can learn from each.

1. Airbnb – Personalized Travel Inspiration

Subject: “Your next weekend getaway awaits”
Why it works:

  • Uses user location & history to suggest nearby stays.

  • Eye-catching visuals of destinations.

  • Single bold CTA: “Book Now.”
    Learn from it: Use behavior data to recommend products or content personally.

2. Amazon – Cart Abandonment Reminder

Subject: “Still thinking it over?”
Why it works:

  • Shows the exact product image left behind.

  • Subtle urgency (“Limited stock left”).

  • Clear path to resume checkout.
    Learn from it: Recover sales by reminding users what they already wanted.

3. Canva – New Feature Launch

Subject: “Introducing Magic Studio ✨”
Why it works:

  • Highlight benefits before the technical details.

  • Uses animation and bright visuals.

  • CTA: “Try it free.”
    Learn from it: Announce new tools with energy and focus on the user outcome.

4. Starbucks – Reward Reminder

Subject: “You’re just 10 stars away from a free drink!”
Why it works:

  • Personalized progress tracker.

  • Encourages repeat visits.

  • Visual bar adds gamification.
    Learn from it: Reward systems build customer loyalty effortlessly.

5. Spotify – Wrapped Campaign

Subject: “Your 2025 Wrapped is here 🎵”
Why it works:

  • Personalized stats (minutes listened, top artists).

  • Shareable design that fuels virality.

  • CTA: “See your Wrapped.”
    Learn from it: Make users feel special by highlighting their journey.

6. Grammarly – Weekly Report

Subject: “You wrote 10,452 words this week!”
Why it works:

  • Encourages habit through progress tracking.

  • Makes dull data fun.

  • CTA: “Keep it up.”
    Learn from it: Data-driven engagement = repeat users.

7. Duolingo – Streak Reminder

Subject: “Don’t lose your 45-day streak!”
Why it works:

  • Uses playful mascot tone.

  • Psychological trigger: loss aversion.

  • CTA: “Continue Lesson.”
    Learn from it: Small nudges keep users active without sounding pushy.

8. Netflix – Show Launch Email

Subject: “New this week on Netflix”
Why it works:

  • Visual thumbnails + short text.

  • Directly drives clicks to the watch page.

  • Consistent design = brand recognition.
    Learn from it: Simplicity sells; don’t over-explain.

9. Zara – New Arrivals Teaser

Subject: “Fresh looks, just in.”
Why it works:

  • Minimal text, full-width fashion visuals.

  • CTA: “Shop the Collection.”
    Learn from it: Let visuals do the talking for fashion or lifestyle brands.

10. Dropbox – Clean Re-Engagement

Subject: “We miss you — here’s what’s new.”
Why it works:

  • Personal tone feels genuine.

  • Brief list of updates to re-spark interest.

  • CTA: “Take another look.”
    Learn from it: Win back inactive users with empathy, not offers.

11. HubSpot – Free Resource Email

Subject: “Your Free Marketing Plan Template”
Why it works:

  • Offers immediate value.

  • CTA leads to a downloadable resource.

  • Builds trust before selling.
    Learn from it: Lead magnets = long-term subscribers.

12. Domino’s – Limited Time Offer

Subject: “2 Large Pizzas for $9.99 – Today Only!”
Why it works:

  • Urgency + discount = instant action.

  • CTA: “Order Now.”

  • Simple copy, irresistible offer.
    Learn from it: Combine urgency + value for fast conversions.

13. Sephora – Birthday Reward

Subject: “Happy Birthday! Your gift is waiting 🎁”
Why it works:

  • Emotional connection.

  • Personalized freebie offer.

  • CTA: “Claim My Gift.”
    Learn from it: Celebrate user milestones to boost loyalty.

14. Nike – Motivation-Driven Email

Subject: “Push past your limits 💪”
Why it works:

  • Bold visuals + short message.

  • Inspires, doesn’t sell.

  • CTA: “Shop the look.”
    Learn from it: Sell emotions first, products second.

15. Coursera – Course Suggestion

Subject: “Advance your career in AI this month.”
Why it works:

  • Personalized recommendations.

  • Mentions trending skill = relevance.

  • CTA: “Start learning.”
    Learn from it: Educational brands win with timely relevance.

16. The Skimm – Newsletter Design

Subject: “What you need to know today.”
Why it works:

  • Clean format, conversational tone.

  • Short, easy to digest.

  • CTA: “Read More.”
    Learn from it: Simplicity + voice = newsletter success.

17. Asana – Productivity Tips

Subject: “3 ways to work smarter this week.”
Why it works:

  • Actionable advice, not promotion.

  • Branded visuals.

  • CTA: “See all tips.”
    Learn from it: Teach first, pitch later.

18. Apple – Product Announcement

Subject: “Meet the new iPhone.”
Why it works:

  • Minimalist design.

  • Powerful visuals.

  • CTA: “Learn More.”
    Learn from it: Simplicity + branding = premium feel.

19. Slack – Onboarding Email

Subject: “Let’s get you set up in Slack.”
Why it works:

  • Walks the user through the first steps.

  • CTA for tutorials.
    Learn from it: First-use experience defines retention.

20. Etsy – Personalized Gift Ideas

Subject: “Gifts inspired by your favorites.”
Why it works:

  • Uses browsing history.

  • Emotionally relevant.

  • CTA: “Shop Gifts.”
    Learn from it: Leverage personalization + emotional timing.

21. Headspace – Calm Reminder

Subject: “Breathe in. Breathe out.”
Why it works:

  • Relaxed, minimalist tone matches brand.

  • Encourages mental pause.
    Learn from it: Match your copy’s emotion to your product promise.

22. Eventbrite – Local Event Digest

Subject: “Happening this weekend near you.”
Why it works:

  • Geo-targeted recommendations.

  • Multiple CTAs based on interest.
    Learn from it: Location personalization boosts click-throughs.

23. PayPal – Security Alert

Subject: “Confirm your recent login.”
Why it works:

  • Direct, trust-building tone.

  • Immediate importance.
    Learn from it: Always prioritize clarity for critical messages.

24. Notion – Template Library Launch

Subject: “Your new productivity hub awaits.”
Why it works:

  • Useful resource highlight.

  • CTA: “Browse Templates.”
    Learn from it: Showcase practical value, not just features.

25. Panstag – Future Email Inspiration

Subject: “Smart Email Strategies for 2025 🔥”
Why it works:

  • Educational + trendy.

  • Clear CTA to read the full post.
    Learn from it: Share real, helpful content that drives readers to your website.

What You Can Learn From These Examples

All great marketing emails share a few patterns:

Examples of Good Marketing Emails

 Tools to Create Better Marketing Emails

Try these to design, automate, and track your emails:

  • MailerLite – affordable automation

  • ConvertKit – ideal for creators

  • Mailchimp – all-in-one solution

  • BeeFree.io – design without code

  • HubSpot Free CRM – data-driven insights

 FAQs About Good Marketing Emails

Q1. What is a good open rate for marketing emails?
👉 Between 25% and 40% depending on industry.

Q2. How many CTAs should one email have?
👉 Ideally, one too many confuses readers.

Q3. How often should you send marketing emails?
👉 1–2 times per week for newsletters; 2–3 for promotions.

Q4. What’s the best time to send marketing emails?
👉 Weekdays, 10 AM – 2 PM local time works best for most niches.

 Final Takeaway

Great marketing emails are not about fancy designs — they’re about clarity, timing, and empathy.
If you focus on helping your subscribers solve a problem, you’ll automatically create emails worth opening.

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Hardeep Singh

Hardeep Singh is a tech and money-blogging enthusiast, sharing guides on earning apps, affiliate programs, online business tips, AI tools, SEO, and blogging tutorials on Panstag.com.

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