Top 8 White Label PPC Management Providers

White Label PPC Management: Everything Agencies Need to Know

Running successful PPC (Pay-Per-Click) campaigns requires expertise, tools, and constant monitoring. For many small and mid-size digital marketing agencies, this becomes overwhelming, especially when clients expect fast results and professional reporting.

That’s where white label PPC management comes in. Instead of hiring an in-house team, agencies can outsource PPC services to experts who work behind the scenes — while the agency presents the work under its own branding.

In this guide, we’ll explain what white label PPC management is, how it works, its benefits, top providers in 2025, pricing, and tips to choose the right partner.

What is White Label PPC Management?

White label PPC management means outsourcing PPC campaign setup, optimization, and reporting to a third-party provider while branding the service as your own.

This model allows agencies to expand services quickly without the overhead cost.

How White Label PPC Works

Here’s a simple step-by-step workflow:

1. Agency signs a client → Offers PPC as part of their digital package.

2. Agency hires a white label PPC provider → Shares client goals and budget.

3. Provider runs PPC campaigns → On Google Ads, Bing Ads, or Meta Ads.

4. Reports are generated with agency branding → Clients see only the agency’s name.

5. Agency bills the client → The difference between provider cost and client fee is profit.

This system ensures agencies stay focused on client acquisition while experts handle campaign management.

Benefits of White Label PPC Management

1. Saves Time and Resources
   Agencies don’t need to build a PPC department. The provider handles everything.

2. Scalable Services
   You can onboard multiple clients without worrying about hiring more staff.

3. Access to PPC Experts
   White label providers usually have certified Google Ads and Bing Ads specialists.

4. White-Label Reporting
   Reports come with your logo, colors, and branding, giving clients a seamless experience.

5. Cost-Effective
   Cheaper than hiring full-time PPC managers or building in-house teams.

6. Better Client Retention
   Since campaigns are optimized by professionals, clients achieve better results, which increases trust in your agency.

Best White Label PPC Management Providers

Here’s a list of top white label PPC companies, with details and links:

1. Vendasta

• Why Choose Vendasta?

  • All-in-one platform for agencies.

  • Offers client-facing dashboards branded with your agency’s logo.

  • Integrates with hundreds of digital tools.

• Best For: Agencies that want to offer a full marketing suite, not just PPC.

• Drawback: Pricing is higher compared to PPC-only providers.

2. ClickGUARD

• Why Choose ClickGUARD?

  • Advanced fraud detection technology.

  • Protects Google Ads from bot traffic and fake clicks.

  • White label dashboards for agencies.

• Best For: Agencies managing clients in competitive industries like finance, insurance, or legal.

• Drawback: Focused more on protection than full campaign management.

3. That! Company

• Why Choose That! Company?

  • Long-standing reputation in the industry.

  • Personalized customer support for agencies.

  • Offers both campaign management and consulting.

• Best For: Mid-size agencies that want a reliable U.S.-based partner.

• Drawback: Slightly higher cost compared to offshore providers.

4. DashClick

• Why Choose DashClicks?

  • Sleek client dashboards branded with your agency.

  • Built-in CRM and automation tools.

  • Affordable packages for smaller agencies.

• Best For: Agencies that want a strong mix of PPC and automation.

• Drawback: It can feel overwhelming if you only want PPC services.

5. Agency Platform

• Why Choose Agency Platform?

  • Certified PPC experts.

  • Cost-friendly packages.

  • Strong focus on small and mid-size agencies.

• Best For: Agencies on a budget that want reliable PPC results.

• Drawback: Not as many extra features beyond PPC.

6. WebFX

• Why Choose WebFX?

  • Access to large-scale resources and dedicated account managers.

  • Full-service options including PPC, SEO, and content marketing.

  • Data-driven reporting tools.

• Best For: Bigger agencies or businesses with enterprise clients.

• Drawback: Pricing is higher than most competitors.

7. InvisiblePPC

InvisiblePPC is a well-known white label Google Ads provider. They only focus on PPC, which means their team has deep expertise in ad optimization and reporting.

• Why Choose InvisiblePPC?

  • PPC-focused services only.

  • Offers training resources for agencies.

  • Transparent pricing models.

• Best For: Agencies that want to outsource only PPC and nothing else.

• Drawback: Limited services compared to all-in-one providers.

8. Adzooma Partner Program

• Why Choose Adzooma?

  • Powerful automation to save time on campaign optimization.

  • User-friendly interface for both agencies and clients.

  • Affordable plans.

• Best For: Agencies that want a technology-driven PPC solution.

• Drawback: Less personalized campaign management compared to traditional providers.

How to Choose the Right White Label PPC Partner

When selecting a partner, consider:

Pricing of White Label PPC Management

Pricing varies depending on provider and services:

• Setup fees: $100 – $500 per campaign.

• Monthly management fees: $300 – $1,500 per client.

• Ad spend percentage: Some charge 10–20% of total spend.

👉 Example: If a client pays $1,000/month for ads, the provider may charge $300. You can bill the client $800–$1,200, keeping the margin.

Who Should Use White Label PPC Services?

• Digital marketing agencies – Scale services without hiring.

• Freelancers – Offer PPC under your brand while focusing on sales.

• Web design & development firms – Add PPC as an extra service.

• Consultants – Expand service portfolio without managing campaigns directly.

FAQs-White Label PPC Management

White label PPC management is a powerful way for agencies to expand their services without the headache of hiring in-house staff. With expert providers handling campaigns and branded reporting, agencies can focus on client acquisition and revenue growth.

Whether you’re a freelancer or a growing agency, choosing the right partner can unlock scalability, profitability, and client satisfaction.