15 Best White Label SEO Reporting Tools

15 Best White Label SEO Reporting Tools (Complete Comparison)

If you run an SEO agency, digital marketing company, or even work as a freelancer, you know how important client reporting is. It’s not enough to deliver great results—you also need to present them in a professional, easy-to-understand format.

That’s where a white label SEO reporting tool comes in. These platforms allow you to generate client reports under your own brand name, with your logo, colors, and even custom domains. Instead of sending raw spreadsheets or third-party dashboards, you’ll deliver clean, automated, branded reports that make your agency look more trustworthy and professional.

In this guide, we’ll explore the 15 best white label SEO reporting tools, including features, pricing, and who each one is best suited for.

1. AgencyAnalytics

• Best for: Small to mid-size agencies

• Features: Rank tracking, SEO audits, PPC reporting, and social media analytics. Over 70 integrations, including Google Analytics, Google Ads, Facebook Ads, and Mailchimp.

• White Label Benefits: Custom logos, colors, and dashboards hosted on your own domain. Clients log in and see your brand—not the tool’s.

• Why Choose It: Simple setup, client-friendly dashboards, and strong automation make it ideal for agencies scaling up.

• Pricing: From $12/month per client campaign.

• Website: agencyanalytics.com

2. SE Ranking

• Best for: Affordable all-in-one SEO reporting

• Features: Keyword ranking, site audits, backlink monitoring, competitor research, and automated PDF reports.

• White Label Benefits: You can create branded dashboards and schedule reports with your company’s logo.

• Why Choose It: SE Ranking combines powerful SEO features with client-ready reporting at a reasonable price, perfect for freelancers and small agencies.

• Pricing: From $55/month.

• Website: seranking.com

3. DashThis

• Best for: Digital marketers managing multiple platforms

• Features: Drag-and-drop report builder, pre-designed SEO templates, and integrations with PPC, social, and email platforms.

• White Label Benefits: Add logos, custom colors, and even use your own domain. Reports look polished and agency-branded.

• Why Choose It: DashThis saves hours of reporting work by combining SEO, PPC, and social data into one branded dashboard.

• Pricing: From $39/month.

• Website: dashthis.com

4. ReportGarden

• Best for: Agencies that handle SEO and paid ads

• Features: PPC reporting, SEO analytics, social media performance, invoicing, and proposal creation.

• White Label Benefits: Offers white label portals, so clients can log in and view real-time branded reports.

• Why Choose It: ReportGarden is more than just reporting—it helps with proposals and billing, making it a complete agency tool.

• Pricing: From $89/month.

• Website: reportgarden.com

5. Raven Tools

• Best for: SEO-focused agencies needing strong audits

• Features: In-depth site audits, backlink analysis, keyword research, and automated reporting.

• White Label Benefits: Custom-branded PDF reports and dashboards that highlight your logo and design.

• Why Choose It: Known for its detailed SEO audits, Raven Tools is perfect if you need both insights and white label reporting.

• Pricing: From $39/month.

• Website: raventools.com

6. Whatagraph

• Best for: Large agencies with multiple clients

• Features: Real-time dashboards, multi-channel reports, scheduled delivery, and advanced visualizations.

• White Label Benefits: Fully customizable branding, client-specific portals, and advanced presentation formats.

• Why Choose It: If you handle large clients who expect sleek, modern reports, Whatagraph is one of the best visual tools available.

• Pricing: Custom pricing based on needs.

• Website: whatagraph.com

7. NinjaCat

• Best for: Enterprise-level agencies

• Features: PPC + SEO reporting, call tracking, budget pacing, and multi-platform data integration.

• White Label Benefits: Fully branded client dashboards, customized URLs, and advanced automation.

• Why Choose It: NinjaCat is designed for big agencies with complex needs—it’s highly scalable and professional.

• Pricing: Quote-based.

• Website: ninjacat.io

8. Oviond

• Best for: Smaller agencies on a budget

• Features: Combines SEO, PPC, and social data into customizable dashboards. Reports can be automated and scheduled.

• White Label Benefits: Full logo, colors, and client branding on dashboards and reports.

• Why Choose It: Affordable but powerful, Oviond is a great entry-level tool for agencies starting out.

• Pricing: From $30/month.

• Website: oviond.com

9. Databox

• Best for: Real-time performance tracking

• Features: 70+ integrations, customizable KPI dashboards, and mobile app support.

• White Label Benefits: Dashboards can be branded and shared with clients under your agency’s name.

• Why Choose It: Databox is ideal for agencies that want clients to monitor SEO and business KPIs live.

• Pricing: Free plan available, paid from $47/month.

• Website: databox.com

10. Google Looker Studio (with White Label Add-ons)

• Best for: Freelancers and startups on a budget

• Features: Fully customizable dashboards, seamless Google product integration, and flexible data visualization.

• White Label Benefits: With add-ons and custom domains, you can brand reports as your own.

• Why Choose It: Free, versatile, and powerful, Looker Studio is perfect for freelancers who want to impress clients without heavy costs.

• Pricing: Free (with optional paid add-ons).

• Website: lookerstudio.google.com

11. Serpstat

• Best for: Competitor research + keyword reporting

• Features: Keyword tracking, site audits, backlink analysis, and competitor insights.

• White Label Benefits: Export client-ready, branded reports in multiple formats.

• Why Choose It: Great for agencies focused on competitor-driven SEO strategies.

• Pricing: From $59/month.

• Website: serpstat.com

12. BrightLocal

• Best for: Local SEO agencies

• Features: Local rank tracking, citation management, online reputation monitoring, and Google Business Profile insights.

• White Label Benefits: Professional, branded local SEO reports for your clients.

• Why Choose It: Tailor-made for local SEO agencies managing small business clients.

• Pricing: From $39/month.

• Website: brightlocal.com

13. ProRankTracker

• Best for: Accurate keyword rank tracking

• Features: Daily keyword updates, mobile vs desktop rankings, competitor tracking.

• White Label Benefits: White label dashboards, branded PDF and Excel reports.

• Why Choose It: If keyword rankings are the main client demand, ProRankTracker provides unmatched precision.

• Pricing: From $13/month.

• Website: proranktracker.com

14. SEOReseller Dashboard

• Best for: Agencies outsourcing SEO services

• Features: SEO audits, campaign tracking, and client management.

• White Label Benefits: Your agency branding across all client dashboards.

• Why Choose It: Great for agencies that outsource SEO but want to deliver reports under their own name.

• Pricing: Included with SEOReseller services.

• Website: seoreseller.com

15. Marketing 360

• Best for: Full-service digital marketing agencies

• Features: Combines SEO, PPC, CRM, email marketing, and website management.

• White Label Benefits: Branded dashboards and client logins for a complete marketing solution.

• Why Choose It: If you want more than SEO reporting—like CRM and full-service marketing—this is an all-in-one powerhouse.

• Pricing: Quote-based.

• Website: marketing360.com

Why Your Agency Needs a White Label SEO Reporting Tool

1. Professional Branding: Clients see your logo and design, not a third-party platform.

2. Saves Time: Automated reporting replaces hours of manual work.

3. Stronger Client Trust: Branded reports improve professionalism.

4. Scalability: Easily handle more clients with less effort.

FAQs- White Label Seo Reporting Tools

A white label SEO reporting tool is more than just software—it’s a branding solution for agencies and freelancers who want to appear more professional and save time.

• If you’re a freelancer or small agency, start with SE Ranking, ProRankTracker, or Looker Studio.

• For mid-size agencies, AgencyAnalytics and DashThis offer automation and customization.

• For enterprise needs, NinjaCat and Marketing 360 are top choices.

👉 Pick the one that fits your business, try a free trial, and start delivering branded SEO reports that impress clients and grow your agency.