How to Turn Off AI Images on Pinterest

How to Turn Off AI Images on Pinterest

Pinterest is one of the most popular platforms for finding inspiration — from home décor and fashion to recipes and travel ideas. But lately, you may have noticed a flood of AI-generated images cluttering your feed. These polished, almost-too-perfect images can make it harder to find real, authentic content from actual creators.

The good news? Pinterest has added controls that let you reduce how many AI-generated images appear in your feed. In this guide, we'll walk you through exactly how to do it — step by step — on both mobile and desktop.

Why Are There So Many AI Images on Pinterest?

AI image generation tools like Midjourney, DALL·E, and Stable Diffusion have made it incredibly easy to create stunning visuals in seconds. As a result, many users and marketers have started uploading AI-generated pins in large numbers, especially in popular categories like beauty, home décor, art, and fashion.

While some AI content is clearly labeled, a lot of it blends in with real photography, making your feed feel less authentic and harder to use for genuine inspiration.

Can You Completely Remove AI Images from Pinterest?

Not entirely — at least not yet. Pinterest's current tools let you reduce AI-generated content significantly, but they don't offer a 100% filter. The platform is still working on better detection and labeling of AI content. However, using the steps below will make a noticeable difference in what you see.

How to Turn Off AI Images on Pinterest (Mobile)

Follow these steps on the Pinterest app for iPhone or Android:

Step 1: Open the Pinterest app and tap your profile picture in the bottom right corner.

Step 2: Tap the three-line menu (☰) in the top right, then go to Settings.

Step 3: Scroll down and tap "Refine your recommendations" (sometimes listed under "Tune your home feed").

Step 4: Tap "Gen AI interests" or "AI content".

Step 5: You'll see a list of categories such as Beauty, Art, Fashion, and Home Décor. Toggle off any categories where you don't want AI content.

Step 6: Once toggled off, Pinterest will display a message confirming: "You'll start seeing fewer GenAI ideas for [category] soon."

Tip: Toggle off all available categories for the most noticeable reduction in AI images.

How to Turn Off AI Images on Pinterest (Desktop)

Step 1: Go to pinterest.com and log in to your account.

Step 2: Click your profile picture in the top right corner.

Step 3: Click "Settings" from the dropdown menu.

Step 4: In the left sidebar, look for "Tune your home feed" or "Refine your recommendations".

Step 5: Select "Gen AI interests" and toggle off the categories you don't want AI content in.

Step 6: Save your changes if prompted.

How to Opt Out of Your Data Being Used to Train Pinterest's AI

Beyond just filtering your feed, you can also stop Pinterest from using your activity to train its AI image generation model (Canvas). Here's how:

Step 1: Go to Settings → Privacy and Data.

Step 2: Scroll down to the "Gen AI" section.

Step 3: Toggle off "Use your data to train Pinterest Canvas".

This won't remove AI images from your feed on its own, but it's a good privacy step to take alongside the feed settings above.

Which Categories Can You Filter?

Pinterest's Gen AI toggle is currently available for select categories that are most affected by AI content. These typically include:

• Beauty & skincare
• Home décor & interior design
• Fashion & outfits
• Art & illustration
• Hair & hairstyles

Unfortunately, some popular categories like Food, Travel, DIY, and Fitness may not yet have a dedicated toggle. Pinterest is expected to expand these controls over time.

Why Is the AI Filter Not Working for Me?

If you've toggled off the categories but are still seeing a lot of AI content, here are a few things to keep in mind:

• It takes time. Pinterest says your feed will update gradually after you change the settings — it may take a few hours or days to fully reflect.
• Not all AI content is labeled. Pinterest can only filter content it has identified as AI-generated. Images that slip through the detection system may still appear.
• Your saved pins matter. If you've previously saved or engaged with AI-generated content, Pinterest's algorithm may still show you similar pins for a while.
• Some categories lack controls. As mentioned, not every category has a toggle yet.

Extra Tips to See Less AI Content on Pinterest

Beyond the official settings, here are a few practical strategies to clean up your feed:

Unfollow AI-heavy accounts. If you notice certain accounts posting mostly AI content, unfollow them to reduce that content in your feed.

Use "Hide" and "Not interested." Tap the three dots (...) on any pin and select "Hide pin" or "Not interested" to signal to Pinterest that you don't want similar content.

Search for "real photos" or "photography." When searching for inspiration, add keywords like "photography," "real home," or "actual recipe" to filter out AI-heavy results.

Follow real creators. Curating your feed by following photographers, bloggers, and content creators who post authentic content will naturally push AI pins lower in your recommendations.

Report AI content. Pinterest allows you to report misleading content. Reporting pins that are clearly AI-generated but not labeled as such can help improve the platform's detection over time.

Will Pinterest Improve AI Content Filtering?

Pinterest has acknowledged the growing concern from users about AI-generated content. The company has been expanding its labeling system and working on better tools to detect and filter AI images. Updates to these controls are expected throughout 2025, so it's worth checking your settings periodically for new options.

Final Thoughts

AI-generated images aren't going away, but Pinterest is giving users more control over what they see. By adjusting your Gen AI settings, opting out of AI training data, and being intentional about what you engage with, you can create a much more authentic and useful Pinterest experience.

If you found this guide helpful, consider sharing it with other Pinterest users who might be frustrated by the same issue. And keep checking back — as Pinterest rolls out new features, we'll update this guide to reflect the latest options.