Top 7 Nonprofit CRM Software Comparison

Nonprofit CRM Software Comparison: The Ultimate Guide for NGOs, Charities, and Fundraising Teams

Nonprofits run on relationships—donors, volunteers, members, partners, and beneficiaries. Unlike businesses, a nonprofit CRM must do more than store contact details. It needs to streamline fundraising, track donations, automate donor communications, manage campaigns, handle grants, coordinate volunteers, and give leaders full visibility of impact.

With hundreds of CRM tools available, choosing the right one can feel overwhelming. This guide breaks down the best nonprofit CRM software, explains its features, pros, cons, ideal use cases, and pricing, so you can make a confident decision.

What Is a Nonprofit CRM?

A Nonprofit CRM (Constituent Relationship Management system) is a tool designed to help charities and NGOs organize donor data, manage fundraising activities, automate emails, collect donations, run campaigns, track grants, manage volunteers, and measure impact.

Unlike business CRMs, nonprofit CRMs focus on:

• Donor lifetime value

• Recurring giving

• Grant tracking

• Volunteer engagement

• Fundraising campaigns

• Donation analytics

• Event management

Why a Specialized Nonprofit CRM Matters

Choosing a normal CRM (like HubSpot or Zoho) may not give nonprofits the tools they actually need. A specialized nonprofit CRM helps you:

In short, it saves your team time and boosts the money you raise.

Best Nonprofit CRM Software (Full Comparison)

Below are the top-performing nonprofit CRM systems, compared in detail.

1. Bloomerang – Best for Donor Retention & Simple Fundraising

Bloomerang is known for being the easiest nonprofit CRM—clean interface, simple navigation, and powerful donor insights designed to grow recurring giving.

Bloomerang focuses on donor retention, meaning it helps you keep supporters instead of constantly finding new ones. Its dashboard shows donor engagement scores, giving behavior, and relationship history, making follow-ups more effective.

• Donor engagement scoring

• Recurring giving tools

• Email & direct mail automation

• Volunteer management (built-in)

• Donor search & wealth screening

• Social media fundraising tool

• Event & campaign management

• Mobile donation pages

• Very beginner-friendly

• Excellent donor insights & retention tools

• Modern and clean UI

• Strong support team

• Limited advanced customization

• It can get expensive for bigger databases

Small to mid-sized nonprofits that want a simple, effective CRM focused on growing donations.

2. Salesforce Nonprofit Cloud – Best for Large & Complex Organizations

Salesforce is the world’s most customizable CRM. The Nonprofit Cloud version adds fundraising, program management, grant tracking, and volunteer tools tailored for charities.

It’s endlessly customizable—workflows, dashboards, automation, integrations. If your nonprofit has complex needs or rapid growth, Salesforce can scale with you.

• Donor & donation management

• Fundraising dashboards

• Advanced reporting

• AI donor predictions

• Grant & program management

• Marketing automation

• Connects with 4,000+ apps

• Workflow automation

• Extremely powerful

• Highly customizable

• Ideal for multi-branch NGOs

• Excellent large-scale reporting

• Requires technical skills

• Setup can be complicated

• Higher long-term cost

Large NGOs, national nonprofits, international organizations, or any charity needing heavy customization.

3. Neon CRM – Best All-in-One Nonprofit Management System

Neon CRM is popular for having a complete nonprofit toolkit in one platform: fundraising, email, events, volunteers, membership, and donor analytics.

You get an entire “nonprofit operating system,” helping you manage all departments from fundraising to programs in one dashboard.

• Online donation pages

• Email campaigns & automation

• Donor management

• Membership management

• Event ticketing

• Volunteer tracking

• Peer-to-peer fundraising

• Integrations with accounting tools

• Very feature-rich

• Great for growing nonprofits

• Strong automation tools

• Interface is not as simple as Bloomerang

• Some advanced reports require learning

Nonprofits that want a complete, all-in-one CRM with strong membership and volunteer tools.

4. DonorPerfect – Best for Fundraising & Donor Data Analytics

DonorPerfect is known for excellent fundraising management and deep donor data reporting.

If your main goal is to increase fundraising efficiency, DonorPerfect provides detailed insights, dashboards, and reporting that turn donor data into actionable fundraising strategies.

• Donation & campaign tracking

• Recurring gift management

• Donor communication automation

• Mobile fundraising forms

• Event registration

• Wealth screening integrations

• Custom reporting

• Text-to-give tools

• Strong fundraising tools

• Very customizable

• Mature and stable

• UI feels older

• Add-ons can increase the price

Fundraising-heavy nonprofits that want advanced donor analytics.

5. Kindful (by Bloomerang) – Best for Integrations & Modern Design

Kindful stands out for its clean design and powerful integrations with popular nonprofit tools.

It integrates easily with Mailchimp, QuickBooks, Classy, Eventbrite, and 40+ nonprofit apps. This reduces manual data entry and improves accuracy.

• Modern donor database

• Donation tracking

• Event & campaign management

• Email tools

• Integrations with major fundraising apps

• Recurring donation tools

• Very simple and modern

• Best integration ecosystem

• Great for teams using multiple apps

Cons

• Fewer built-in tools than Neon or Salesforce

• Heavily integration-dependent

Small nonprofits need a simple CRM that connects with other tools.

6. EveryAction (Bonterra) – Best for Advocacy & Multi-Channel Campaigns

EveryAction combines CRM, digital marketing, fundraising, and advocacy tools—perfect for mission-driven organizations.

It's one of the few CRMs that fully supports advocacy campaigns such as petitions, voter outreach, and social impact initiatives.

• Multi-channel fundraising

• Petitions & advocacy tools

• Email & SMS automation

• Donor segmentation

• Built-in payment processing

• Event management

• Volunteer & voter engagement tools

• Best advocacy tools

• Great for digital fundraising

• Strong automation & segmentation

• Pricing not transparent

• It can be expensive for smaller nonprofits

Nonprofits focused on activism, policy change, or digital campaigning.

7. HubSpot for Nonprofits – Best Free CRM Option

HubSpot is not designed specifically for nonprofits, but its free CRM is extremely powerful for contact management, email marketing, and automation.

The free plan alone offers contact tracking, email tools, forms, and a modern dashboard—great for nonprofits on a tight budget.

• Contact database

• Email marketing

• Website & form integration

• Marketing automation

• Pipelines & dashboards

• Task and activity tracking

• Very modern and clean

• Free forever for core CRM features

• Great automation tools

• Not built for donation tracking

• Lacks nonprofit-specific tools

New or small nonprofits need a free, simple CRM with communication tools.

Nonprofit CRM Comparison Summary (Simple Breakdown)

How to Choose the Right Nonprofit CRM

Here are the factors your nonprofit should consider before choosing:

(Do you have technical staff or not?)

(Recurring giving? Events? Grants? Major donors?)

(Free CRM? Low-cost? Enterprise-grade?)

(Do you need integrations with QuickBooks, Mailchimp, or Classy?)

(Do you need deep reporting or simple donor tracking?)

• Small nonprofits (0–5 staff): Bloomerang or Kindful

• Growing nonprofits (5–25 staff): Neon CRM

• Fundraising-heavy orgs: DonorPerfect

• Large, multi-branch NGOs: Salesforce Nonprofit Cloud

• Advocacy-focused: EveryAction

• Zero budget: HubSpot CRM