White Label SEO Pricing

Deep
31 Oct, 2025

White Label SEO Pricing

White Label SEO Pricing: Complete Guide for Agencies & Resellers

 What Is White Label SEO?

White label SEO (also known as SEO reselling) means one company does all the SEO work, but another company sells it under its own brand name.

Here’s how it works:

  • A marketing agency partners with an SEO provider.

  • The SEO provider performs tasks like keyword research, link building, and analytics.

  • The agency then delivers these results to its clients under its own logo and name.

It’s like buying SEO expertise wholesale and selling it retail — your clients see only your brand while you outsource the hard part.

Example:
A small digital agency in California wants to offer SEO but lacks an internal team. They hire a white label SEO provider for $400/month per client and charge their clients $900/month — pocketing a $500 profit for project management and branding.

How Much Does White Label SEO Cost?

White label SEO pricing in the USA generally starts from $250/month and can go up to $3,000+/month, depending on the project size and competitiveness of keywords.

Here’s a detailed breakdown of pricing ranges you’ll see in 2025:

White Label SEO Pricing

💡 Pro Tip: Most agencies use a 100–150% markup rule. If your wholesale SEO cost is $500, you can safely charge clients $1,000–$1,250 while keeping solid profit margins.

Common White Label SEO Pricing Models

Different providers offer different ways to charge. Understanding these models helps agencies plan better pricing strategies.

1. Monthly Retainer (Flat Fee)

This is the most common model.
You pay a fixed monthly fee for continuous SEO work.
Example: $499/month for ongoing keyword ranking and backlinks.
✅ Best for agencies offering ongoing SEO plans.

2. Tiered Packages

Providers often create packages like Basic, Pro, and Premium.
Each tier includes more keywords, backlinks, and advanced services.
✅ Best for resellers who want to offer multiple plans to clients.

3. Pay-for-Performance

You pay only when the provider achieves certain goals — like ranking on the first page.
⚠️ Be cautious: this model sounds attractive but often leads to low-quality, short-term SEO tactics.

4. Project-Based Pricing

Used for one-time SEO services such as audits, website optimization, or content setup.
Example: A complete site audit costs around $300–$800.
✅ Perfect for agencies testing a provider before signing a long-term contract.

5. Hourly Pricing

Less common in white label setups but ideal for custom technical SEO projects.
Rates can range from $25–$150/hour depending on expertise.

Factors That Affect White Label SEO Pricing

White label SEO pricing isn’t one-size-fits-all. Several factors determine how much you’ll pay or charge:

  1. Number of Keywords & Pages
    The more keywords you target, the higher the cost.
    Example: 10 keywords = $300 / month, 50 keywords = $800 + / month.

  2. Competition Level
    Ranking for “best running shoes USA” is harder than “plumber in Dallas,” hence higher cost.

  3. Website Size & Structure
    Large sites with hundreds of pages need deep audits and more content, increasing the price.

  4. Link-Building Quality
    High-authority backlinks cost more but bring real results.

  5. Reporting & Branding Tools
    White label dashboards and branded reports (like AgencyAnalytics) add value but cost extra.

  6. Content & Blog Creation
    Writing SEO-optimized blogs can add $50 – $150 per article to your monthly cost.

How Agencies Should Set Their Resale Prices

Agencies can earn big by reselling SEO the right way.
Here’s a step-by-step pricing strategy:

  1. Calculate Base Cost – Suppose your provider charges $400/month.

  2. Add Your Value – Include client communication, reporting, and consultation.

  3. Markup 100–150% – You can charge between $800–$1,000 for that same package.

  4. Bundle Services – Add web design, social media, or ads for higher perceived value.

Example:
If you manage 10 clients, each paying $900/month while your provider charges $400, your monthly profit is $5,000 — all without doing the SEO work yourself.

Best White Label SEO Providers in the USA 

Here are some trusted companies offering reliable white label SEO services:

White Label SEO Pricing

All of them offer white-label reports, dashboards, and branding tools for agencies.

Common Mistakes to Avoid When Pricing SEO

  1. Choosing the Cheapest Provider
    Low prices often mean poor-quality backlinks or copied content.

  2. Ignoring Contract Transparency
    Always check what’s included in your monthly package before you sell it to clients.

  3. Not Setting Client Expectations
    SEO takes 3–6 months for real results — avoid over-promising.

  4. Failing to Track ROI
    Use white-label dashboards to monitor progress. Transparency builds trust.

Real-World Example

A Florida-based digital agency partnered with a white label provider charging $350/month per client. They branded reports with their own logo and resold SEO for $900/month.
Within 6 months, they onboarded 15 clients, earning over $8,000 monthly profit — without hiring a single SEO specialist.

Frequently Asked Questions: White Label SEO Pricing

Q1. Is white label SEO profitable in 2025?
Yes. With the rise of small agencies and freelancers, white label SEO is one of the most profitable reselling models in digital marketing.

Q2. What should I look for in a white label SEO partner?
Transparency, proven results, US-based reporting tools, and client dashboard branding.

Q3. Can freelancers use white label SEO?
Absolutely. Even individual freelancers can resell SEO services to multiple clients.

Q4. How soon can clients expect results?
Most clients begin to see keyword movement within 1–3 months and achieve a significant ROI within 6 months.

Q5. Should I reveal my provider to clients?
No — that’s the beauty of “white label.” Your clients see only your branding and reports.

Conclusion

White label SEO pricing in 2025 empowers agencies to scale quickly without hiring large teams.
By understanding how pricing works — from wholesale costs to markup strategies — you can set profitable rates and deliver high-quality results to your clients.

Whether you’re a small marketing startup or a large digital agency, white label SEO remains one of the smartest and most scalable income models in digital marketing today.

Author Image

Hardeep Singh

Hardeep Singh is a tech and money-blogging enthusiast, sharing guides on earning apps, affiliate programs, online business tips, AI tools, SEO, and blogging tutorials on Panstag.com.

Next Post Previous Post