Free Heat Map for Website
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Free Heat Map for Website: Best Tools to Analyze User Behavior
Understanding how visitors interact with your website is key to improving engagement and boosting conversions. A heat map visually shows where users click, scroll, or spend most of their time on your site. The good news? You don’t have to spend a fortune—there are several free heat map tools for websites that offer powerful insights.
In this guide, we’ll explore the best free heat map tools, their features, and how to use them to optimize your website.
What is a Heat Map for a Website?
A website heat map is a visual representation of user interactions. It highlights:
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Clicks – Where users are clicking the most
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Scrolls – How far visitors scroll down your page
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Mouse Movement – Tracks where visitors hover and spend time
Heat maps help you understand:
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Which elements attract attention
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Which parts of the page are ignored
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How users navigate your site
This information allows you to improve user experience, increase conversions, and optimize website layout.
Top Free Heat Map Tools for Websites
1. Microsoft Clarity
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Free forever, with no traffic limits
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Click, scroll, and move heatmaps
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Session recordings for real user behavior
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GDPR & CCPA compliant
Example Use Case: See which call-to-action buttons visitors click the most on your landing page.
Step 1: Sign Up
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Go to clarity.microsoft.com and sign in with your Microsoft account.
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Click “Add a new project” and enter your website name and URL.
Step 2: Install Tracking Code
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Copy the tracking code provided by Clarity.
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Paste it into the
<head>section of your website template. -
If you use Blogger or WordPress, you can paste it in the theme’s header file or via Google Tag Manager.
Step 3: Collect Data
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Once installed, Clarity will automatically start tracking visitors.
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Wait a few days to collect meaningful data.
Step 4: Analyze Heatmaps
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Go to Dashboard → Heatmaps.
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You’ll see click maps, scroll maps, and move maps.
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Look for areas with high clicks or ignored sections to improve your design or CTA buttons.
2. Smartlook
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Click, move, and scroll heatmaps
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Session recordings with no data sampling
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Free plan available for small websites
Example Use Case: Analyze where users drop off on a checkout page and improve conversions.
Step 1: Sign Up
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Visit smartlook.com and create a free account.
Step 2: Install Tracking Code
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Copy the JavaScript snippet provided.
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Paste it into the header of your website or use Google Tag Manager.
Step 3: Enable Heatmaps
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In the dashboard, click Heatmaps → Create New Heatmap.
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Select the page or pages you want to track.
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Set the duration for data collection.
Step 4: Analyze
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Look at click density and movement patterns.
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Identify which buttons, images, or sections get the most attention.
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Adjust page layout, call-to-actions, or links accordingly.
3. Hotjar
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Heatmaps for clicks, taps, and scrolling
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Up to 35 daily session recordings on the free plan
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Intuitive dashboard for beginners
Example Use Case: Identify which sections of your blog post are ignored to improve content layout.
Step 1: Sign Up
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Go to hotjar.com and create a free account.
Step 2: Add Tracking Code
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Hotjar provides a small JavaScript code.
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Paste it into your website
<head>tag.
Step 3: Start Heatmaps
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In the Hotjar dashboard, click Heatmaps → New Heatmap.
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Choose the type: Click, Move, or Scroll.
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Select pages to track and save settings.
Step 4: View Results
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Hotjar will display hot zones in red (high engagement) and cold zones in blue (low engagement).
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Use this insight to rearrange content or highlight important elements.
4. Lucky Orange
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Click, scroll, and move heatmaps
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Conversion funnels and real-time analytics
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7-day free trial for testing
Example Use Case: Optimize your landing pages by analyzing visitor behavior in real-time.
Step 1: Sign Up
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Visit luckyorange.com and start a 7-day free trial.
Step 2: Install Tracking
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Copy the tracking code and add it to your website header.
Step 3: Enable Heatmaps
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From the dashboard, select Heatmaps → Create New Heatmap.
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Choose pages and the device type (desktop or mobile).
Step 4: Analyze Behavior
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Heatmaps show where visitors click, scroll, or hover.
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Use session recordings to watch real-time interactions.
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Optimize your website based on where users spend the most time.
5. UserHeat
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Heatmaps for PC and mobile users
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Free plan supports up to 1,000,000 page views per month
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Easy setup for high-traffic websites
Example Use Case: Large e-commerce sites can track visitor engagement without additional cost.
Step 1: Sign Up
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Go to userheat.com and create a free account.
Step 2: Install Tracking
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Copy the tracking code provided and paste it into your website header.
Step 3: Choose Pages to Track
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Select which pages you want heatmaps for.
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UserHeat supports tracking both desktop and mobile users.
Step 4: Analyze Data
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Look for click hotspots, scroll depth, and ignored areas.
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Adjust your page layout to improve engagement and conversion.
6. Howuku AI Heatmap
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AI-generated heatmaps predicting clicks
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Free to use
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Provides insights without waiting for visitor data
Example Use Case: Predict which areas of your homepage will attract the most clicks.
Step 1: Sign Up
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Go to userheat.com and create a free account.
Step 2: Install Tracking
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Copy the tracking code provided and paste it into your website header.
Step 3: Choose Pages to Track
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Select which pages you want heatmaps for.
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UserHeat supports tracking both desktop and mobile users.
Step 4: Analyze Data
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Look for click hotspots, scroll depth, and ignored areas.
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Adjust your page layout to improve engagement and conversion.
How to Choose the Best Free Heat Map Tool
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Traffic Volume – Microsoft Clarity handles unlimited traffic, while UserHeat supports up to 1 million page views.
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Features – Hotjar and Smartlook provide session recordings, while Howuku offers AI-powered predictions.
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Ease of Use – Beginners may prefer Hotjar or Clarity for a simple setup.
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Privacy Compliance – Ensure the tool is GDPR and CCPA compliant if you have international visitors.
How to Get Started
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Choose a tool from the list above.
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Sign up for the free account.
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Install the tracking code on your website (usually in the header or via Google Tag Manager).
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Let the tool collect data for a few days.
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Analyze heatmaps and session recordings to improve website layout, CTA buttons, and content placement.
Using a free heat map for your website is an essential step to understanding visitor behavior. Whether you are a blogger, e-commerce owner, or running a business website, heat maps help you increase engagement, boost conversions, and optimize user experience.
Among all options, Microsoft Clarity is perfect for unlimited traffic, Hotjar is beginner-friendly, and Howuku AI Heatmap is ideal for predictive insights.
Start using a heatmap today, and watch your website performance improve dramatically!