Best Software for Email Campaigns

Best Software for Email Campaigns (USA-Friendly Guide + ROI Tips)

Introduction

Email marketing continues to deliver one of the highest returns on investment (ROI) in digital marketing — around $36 for every $1 spent (according to the Data & Marketing Association).

Whether you’re a blogger, an eCommerce brand, or a service provider, choosing the best software for email campaigns can completely transform your results.

Let’s dive into the top email campaign software of 2025, including plan details, features, and real examples from small businesses across the USA.

 Top 10 Best Software for Email Campaigns

1. Mailchimp

Mailchimp is one of the oldest and most trusted email marketing tools, ideal for beginners and small businesses. It combines beautiful templates, powerful automation, and detailed reports.

Plans & Pricing :

• Free: Up to 500 contacts and 1,000 monthly emails

• Essentials ($13/month): A/B testing, basic automation, and 5,000 emails/month

• Standard ($20/month): Behavioral targeting and advanced analytics

• Premium ($350/month): Advanced segmentation, unlimited audiences

Why it’s great: Mailchimp integrates with Shopify, WooCommerce, and WordPress easily.

2. Constant Contact

Constant Contact stands out for its ease of use and high deliverability rate. It’s perfect for small business owners, local stores, and non-profits.

Plans & Pricing:

• Lite ($12/month): Basic email templates and unlimited sends

• Standard ($35/month): Automation, A/B testing, and event management

• Premium ($80/month): Advanced segmentation, surveys, and reporting

Key features: 100+ responsive templates, real-time analytics, and excellent U.S.-based support.

3. Brevo (formerly Sendinblue)

Brevo is a full marketing suite that offers email, SMS, and chat automation under one roof. It’s known for strong deliverability and budget-friendly pricing.

Plans & Pricing:

• Free: 300 emails/day, unlimited contacts

• Starter ($25/month): No daily limit, basic analytics

• Business ($65/month): Marketing automation, A/B testing, and advanced reports

• Enterprise (Custom): Dedicated IP and account manager

Why marketers love it: You can automate sequences like welcome emails or abandoned cart reminders without coding.

4. HubSpot Email Marketing

HubSpot is a powerhouse for companies that want email + CRM integration. It helps align your marketing, sales, and support data in one platform.

Plans & Pricing:

• Free: Up to 2,000 emails/month, 1 shared inbox

• Starter ($20/month): Automation and A/B testing

• Professional ($890/month): Smart personalization, advanced workflows

• Enterprise ($3,600/month): Custom reports, predictive lead scoring

Why it’s great: Built-in CRM and real-time engagement tracking make it perfect for growing businesses.

5. ConvertKit

ConvertKit(Now KIT) is loved by content creators, YouTubers, and bloggers for its simplicity and focus on audience growth.

Plans & Pricing:

• Free: Up to 1,000 subscribers

• Creator ($15/month): Automation funnels and audience tags

• Creator Pro ($29/month): Advanced reporting and A/B testing

Unique features: Visual automation editor, link tracking, and creator monetization tools.

6. ActiveCampaign

ActiveCampaign is best for users who want deep automation and customer experience mapping. It’s built for scaling businesses.

Plans & Pricing:

• Lite ($19/month): Unlimited emails, automation builder

• Plus ($49/month): CRM integration and landing pages

• Professional ($149/month): Predictive sending and split automation

• Enterprise (Custom): Dedicated account manager and custom reporting

Why choose it: One of the highest email deliverability rates (98%+) and best automation logic in the industry.

7. GetResponse

GetResponse blends email campaigns with webinars, landing pages, and funnels, making it an all-in-one marketing platform.

Plans & Pricing:

• Free: Up to 500 contacts, newsletters only

• Email Marketing ($19/month): Unlimited emails and autoresponders

• Marketing Automation ($59/month): Advanced automation, webinars

• E-commerce Marketing ($119/month): Abandoned cart recovery, product recommendations

8. AWeber

AWeber is one of the oldest names in email marketing and is trusted by many affiliate marketers and entrepreneurs.

Plans & Pricing:

• Free: Up to 500 subscribers, basic automation

• Lite ($12.50/month): Unlimited emails and templates

• Plus ($20/month): Landing pages, A/B testing, and eCommerce integration

• Unlimited ($899/month): For large brands with 100K+ subscribers

Why users love it: Simple to set up, affordable, and has an extremely high inbox rate.

9. Moosend

Moosend is a rising favorite among budget-conscious startups. It provides premium automation features at entry-level pricing.

Plans & Pricing:

• Free Trial: 30 days, all features unlocked

• Pro ($9/month): Unlimited emails, segmentation, landing pages

• Enterprise (Custom): Custom reports, account manager

Features: AI-powered recommendations, automation templates, and real-time analytics.

10. Omnisend

Omnisend combines email, SMS, and push notifications into one platform, built specifically for eCommerce stores.

Plans & Pricing:

• Free: Up to 250 contacts, 500 emails/month

• Standard ($16/month): Automation, segmentation, and SMS integration

• Pro ($59/month): Priority support and unlimited SMS credits

• Enterprise (Custom): Dedicated account manager

Why it stands out: It offers pre-built eCommerce workflows like cart recovery and product recommendations.

How to Choose the Right Email Campaign Software

When choosing your software, focus on these key factors:

 ROI Tips: Get the Most from Your Email Campaigns

1. Segment your audience – Group contacts by behavior or purchase history.

2. Automate smartly – Set triggers like welcome emails, cart reminders, or feedback requests.

3. A/B test regularly – Experiment with subject lines, layouts, and timing.

4. Add personal value – Mix offers with tips, stories, or updates.

5. Track conversions – Monitor open rate, CTR, and revenue per email.

 Essential Metrics to Measure Success

• Open Rate – How many people opened your email

• Click-Through Rate (CTR) – Engagement with your links

• Conversion Rate – How many took the desired action

• Bounce Rate – Emails that failed to deliver

• Unsubscribe Rate – Audience churn

• ROI per Campaign – Profitability of your efforts

(Would you like me to generate a clean infographic banner for this “Email Metrics” section?)

The best software for email campaigns depends on your goals, business size, and budget.

If you’re just starting, Mailchimp or Constant Contact is simple and effective. For automation-heavy strategies, ActiveCampaign and HubSpot are unbeatable.

No matter which you choose, remember: success in email marketing is about consistency, value, and smart automation. Start small, track results, and scale your campaigns for maximum profit.

Hardeep Singh

Hardeep Singh is a tech and money-blogging enthusiast, sharing guides on earning apps, affiliate programs, online business tips, AI tools, SEO, and blogging tutorials on Panstag.com.