7 Free White Label SEO Audit Tools
7 Best Free White Label SEO Audit Tools (Edition)
Agencies will use these tools to:
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Generate leads by offering complimentary website audits.
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Build trust by delivering branded, professional reports.
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Save time with automated technical SEO checks.
And the best part? You don’t have to pay hundreds of dollars. Many tools now offer free white label audit options.
A white label SEO audit tool is software that analyzes a website for SEO issues (like missing meta tags, broken links, slow speed, and more) — but lets you customize the report with your own branding.
Here’s our hand-picked list of 7 top tools that let you create branded SEO audit reports — even if you’re on a budget.
1. SEOAegis – Best for Quick Branded PDF Audits
Free Plan Limit: 7 free audits per day
Key Features:
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Logo + company name on every report
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On-page SEO checks (meta tags, headings, keyword usage)
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Technical checks (robots.txt, sitemaps)
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Downloadable PDF
2. HYM SEO Auditor – 100% Free & Unlimited
Free Plan Limit: Unlimited (completely free!)
Key Features:
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Completely free (no trial)
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Branded PDF reports
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Checks robots.txt and sitemap
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User-friendly interface
3. MySiteAuditor – Best for Lead Generation
Free Plan Limit: Free trial available
Key Features:
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White-label PDF reports
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Lead capture form integration
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Embed the tool directly on your website
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Great for agency marketing
4. MetricSpot – Detailed Audit Reports
Free Plan Limit: Limited free credits
Key Features:
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White-label PDF reports
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Social media analysis included
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Competitive analysis option
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Good for in-depth audits
5. RoboAuditor – Automated SEO Widget (Now Site Auditor)
Free Plan Limit: Free trial available
Key Features:
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Automated lead capture + reports
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Fully white-labeled
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Great for agency websites
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Instant report delivery
6. SEO Audit Software – Fully Customizable Reports
Free Plan Limit: 14-day free trial
Key Features:
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Deep on-page + technical analysis
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Highly customizable
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Branded PDF and web report link
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Great for serious consultants
7. Screpy (Bonus) – AI-Powered SEO Checks
Free Plan Limit: Free plan with limited sites
Key Features:
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AI-driven SEO tips
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Page speed monitoring
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Keyword tracking
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Good for agencies managing multiple sites
🧠How to Choose the Right Tool
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Freelancers: Go with SEOAegis or HYM SEO Auditor for free branded PDFs.
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Agencies: Use MySiteAuditor or RoboAuditor for lead generation features.
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Consultants: Pick SEO Audit Software for fully customizable reports.
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Long-term monitoring: Use Screpy alongside your audit tool.
Using a free white label SEO audit tool can completely change how you pitch to clients. Instead of sending plain text advice, you deliver a professional, branded report that shows value right away.
👉 Pro Tip: Test 2–3 tools before committing. If you see ROI (new clients, better close rates), upgrade to a paid plan for unlimited audits.