How to Increase CPC in AdSense
How to Increase CPC in AdSense – Full Beginner Guide
If you’re earning through Google AdSense but your income stays low even with good traffic, chances are your CPC (Cost Per Click) is too low.
But don't worry — CPC is not fixed, and there are proven ways to increase it.
In this detailed guide, we’ll explain:
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✅ What CPC means
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✅ Why your CPC is low
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✅ How to increase CPC step-by-step
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✅ Pro tips to boost your overall earnings
Let’s begin!
๐ง What Is CPC in AdSense?
CPC stands for Cost Per Click. It's the amount you earn each time a visitor clicks on an ad on your blog.
For example:
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If CPC = $0.10, and 100 people click → You earn $10
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If CPC = $0.50, and 100 people click → You earn $50
That’s why even small improvements in CPC can boost your monthly earnings by a lot.
๐ค Why Is Your CPC So Low?
Here are the most common reasons:
Reason | Effect |
---|---|
Low-paying niche | CPC will always stay low |
Poor ad placement | Fewer clicks = less income |
Traffic from low-CPC countries | Some regions pay less |
Wrong content | Low competition = low bids |
No optimization | Ad layout, color, size, all matter |
✅ 15 Proven Ways to Increase CPC in AdSense (2025)
Here’s the complete list — explained simply, and with practical examples.
1. ๐ฏ Write on High-CPC Topics
Some blog topics naturally attract high-bidding advertisers.
๐ก Examples of high-CPC niches:
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Finance: Credit cards, insurance, loans
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Business: Hosting, software, email marketing
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Education: Online courses, degrees abroad
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Health: Supplements, private clinics
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Tech: VPNs, cloud storage
๐ Use tools like:
Write articles like:
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“Best health insurance in the Philippines”
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“Top web hosting services for students in 2025”
๐ These keywords can have CPC as high as $1 to $10+
2. ๐ Target Tier-1 Country Visitors
Traffic from USA, UK, Canada, Australia generally brings higher CPC than India, Pakistan, or Philippines.
๐ How to do it:
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Add "USA", "UK" in your blog post titles:→ "Top Online Jobs for Students in the USA"
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Share your posts on Facebook groups, Reddit, and Quora targeting Tier-1 audiences
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Use English content focused on global problems
3. ๐งฑ Use High-Converting Ad Sizes
Not all ad sizes perform equally. Try these for better CPC:
Ad Size | Why It Works |
---|---|
336x280 (Large Rectangle) | Fits inside articles nicely |
300x250 (Medium Rectangle) | Great for mobile |
728x90 (Leaderboard) | Best for desktop |
320x100 (Large Mobile Banner) | Good for smartphones |
4. ๐ฒ Place Ads in High-Visibility Areas
Good ad placement = more clicks = better CPC.
๐งฉ Best Ad Positions:
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Below post title (after H1)
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Mid-content (after 2nd or 3rd paragraph)
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End of post
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Sidebar (desktop only)
๐ก Avoid putting ads:
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Inside the menu bars
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Below footer
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Above site logo (poor visibility)
5. ⚡ Use a Fast, Mobile-Friendly Theme
A slow blog = fewer users = fewer ad views.
๐ Use templates that are:
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✅ Lightweight (under 100KB)
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✅ AMP-ready or mobile-optimized
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✅ AdSense-ready (already has ad sections)
6. ๐งผ Improve Content Quality & Relevance
AdSense reads your content to decide what ads to show. Poor content = irrelevant ads = low CPC.
๐ง Example:
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A 500-word post on “how to get free GCash load” may get low CPC
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A 1200-word guide on “best student credit cards in the Philippines” will likely get higher CPC
7. ๐งช Turn on Auto Ads + Manual Placements
Let Google decide best spots for your users. But you can also place ads manually in key sections.
Steps:
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Go to AdSense > Ads > Auto Ads → Turn it on
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Use in-article ads, anchor ads, and vignette ads
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Insert manual ad units after paragraphs
๐ Monitor your layout with heatmaps (like Hotjar or Clarity) for best results.
8. ⛔ Block Low-Paying Ad Categories
Some ad types (like dating, games, or downloads) often have low CPC.
You can block them by:
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Going to AdSense → Blocking controls → All sites
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Disable:
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Dating
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Gaming
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Mobile content
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Freeware
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๐ Wait 7–10 days after blocking to see CPC results.
9. ๐งฒ Use Targeted Meta Tags & SEO Titles
SEO helps Google understand your topic and match it with higher-paying advertisers.
✅ Include your keyword in:
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Title tag
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Meta description
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Post URL (use hyphens!)
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First paragraph
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H2 and H3 headings
10. ๐ค Update Old Posts with High-CPC Keywords
Find posts that already get traffic but low CPC, then upgrade them.
Steps:
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Go to Google Search Console > Pages
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Find top posts with low RPM
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Add 1–2 paragraphs targeting high-CPC keywords
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Re-submit to Google Search
๐ Do this every month = big CPC improvement over time
๐ Bonus Tips to Boost Overall AdSense Income
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๐ก Avoid click fraud (don’t ask friends to click ads)
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๐ Use 2–3 ad formats only (too many = user drop)
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๐ Improve user engagement (add images, videos, internal links)
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๐ Promote your best content on social media or Quora
๐ Final Thoughts
Increasing your CPC is not about luck — it’s about strategy.
Over time, even small CPC improvements can turn your blog into a real source of passive income.